When word-of-mouth marketing trumps PowerPoint TV ads?

What happened to the pre-bubble hype of Internet companies that placed only puzzles into their advertisements? People definitely don’t know the power of open source if documented and commented properly. For instance, if you have a company with 160 billion of revenue and 15% of that revenue goes to marketing like TV, newspaper, or magazine adverisements, isn’t that a bit too much? Shouldn’t you rather spend that on making your API’s applications well-through-out for your enterprise division, your research division do scientific work with code on Github, and hire sales engineers that engage with the targeted customers or even do a social media marketing using Twitter or Facebook? 24 billion can go a long way. Why do you need to go to CES or E3 and focus on pure technical merits rather than brand name or pop-cultural household executive names? I believe the best example of this non-marketing (until recently) are many smaller non-trading companies who invest their profits straight back into pure R&D in terms of development of new products and new ways of thinking about UI, interface, or algorithm. No one watches television synchronously anymore; no one cares about IPTV or Sat TV marketing. People need to know that double-blind marketing is the future, not stupid rhymes or fancy animation or artwork or common buzzwords or lines.